Based in Northern California, Raley’s serves to be more than a grocery store. In 2021 The Raley’s Company was formed and with its brands it has committed to providing exceptional service while keeping in mind team members, the community, and the planet.

In seeking innovation Raley’s looks to new creative approaches to elevate the brand. With an already established visual identity it was my job to create illustrations and icons that fell in line with the brand guidelines all while evoking a more playful aesthetic. These illustrations can be seen on their semi-trucks, website, and app.